{"product_id":"am-aeromax-12x20-memory-foam-lumbar-pillow-insert-white-firm-support-shape-retaining","title":"AM AEROMAX 12x20 Memory Foam Lumbar Pillow Insert, White — Firm Support, Shape-Retaining","description":"\u003cp\u003e\u003cstrong\u003eAM AEROMAX 12 x 20 memory foam lumbar pillow insert: a firm yet cushioned rectangular core designed to maintain shape and provide supportive comfort inside 12\" x 20\" pillow covers.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lumbar pillow insert from AM AEROMAX is tailored for decorative and supportive uses on sofas, beds, and chairs. Filled with dense memory foam that resists flattening, the white rectangular insert is intended to hold its size and resilience over time. It’s a practical choice when you want a stable, profile-preserving interior for your 12\" x 20\" covers without worrying about rapid collapse or allergic materials.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this insert hold up over everyday use?\u003c\/h3\u003e\n\n\u003cp\u003eThe AM AEROMAX insert uses 100% memory foam engineered to recover its shape after pressure, so it stays plump and supportive for extended periods. It’s described as firm yet soft to the touch, offering a balanced feel that doesn’t become lumpy or flat.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDurable memory foam core resists permanent deformation.\u003c\/li\u003e\n  \u003cli\u003eFirm density provides consistent support for lumbar or decorative use.\u003c\/li\u003e\n  \u003cli\u003eMaintains original 12\" x 20\" dimensions under normal household use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this with my existing pillow covers and how should I size them?\u003c\/h3\u003e\n\n\u003cp\u003eFor an ideal fit and finished look, pair this insert with pillow covers labeled 12\" x 20\". The insert is cut to that size so it fills covers fully without excess bunching or gaps.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eRecommended for covers marked 12\" x 20\" for best appearance.\u003c\/li\u003e\n  \u003cli\u003eRectangular shape works well for lumbar, bench, and sofa accents.\u003c\/li\u003e\n  \u003cli\u003eSlide in carefully to avoid overstretching delicate cover seams.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I clean and care for the memory foam insert?\u003c\/h3\u003e\n\n\u003cp\u003eThe insert is not machine washable. To refresh it, air it out in a dry, well-ventilated area; this helps remove odors and restore freshness without damaging the foam. Spot-clean covers instead of the foam core.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDo not wash the foam core; air-dry it if airing is needed.\u003c\/li\u003e\n  \u003cli\u003eSpot-clean or launder the pillow cover separately according to its care label.\u003c\/li\u003e\n  \u003cli\u003eIf the insert needs deodorizing, place near a window or in light airflow—not in direct heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this insert suitable for people with allergies or sensitivities?\u003c\/h3\u003e\n\n\u003cp\u003eThe fill is described as non-allergenic memory foam, making it a safer option for many allergy-prone users compared with feather or down. Still, individuals with specific sensitivities should confirm material compatibility before purchase.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMade from memory foam advertised as non-allergenic.\u003c\/li\u003e\n  \u003cli\u003eFoam construction reduces airborne fibers compared with down alternatives.\u003c\/li\u003e\n  \u003cli\u003eIdeal for indoor use in climate-controlled rooms to reduce potential irritants.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? The AM AEROMAX 12 x 20 memory foam lumbar insert is a straightforward choice for anyone seeking a reliable rectangular core for decorative throw pillows or gentle lumbar support—especially homeowners, interior decorators, and anyone replacing flattened inserts in 12\" x 20\" covers. If you want a firm, shape-retaining fill that won’t pack down quickly and prefer a non-feather option, this insert fits the bill. Note that the insert should be aired to refresh rather than washed; select covers and care methods accordingly.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I wash the AM AEROMAX 12x20 memory foam insert?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the insert should not be washed; air it in a dry, ventilated space to freshen it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this fill a 12\" x 20\" pillow cover well?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s cut to 12 x 20 inches and is recommended for covers marked that size for the best fit.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"AM AEROMAX","offers":[{"title":"Default Title","offer_id":49215178866907,"sku":"B08V1BT8Y8","price":58.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/1188\/3483\/files\/am-aeromax-front-view-12x20-insert.jpg?v=1788376888","url":"https:\/\/homelypantry.co.uk\/products\/am-aeromax-12x20-memory-foam-lumbar-pillow-insert-white-firm-support-shape-retaining","provider":"The Homely Pantry","version":"1.0","type":"link"}