{"product_id":"nuloom-ashli-handwoven-jute-area-rug-5x8-natural-low-profile-durable","title":"nuLOOM Ashli Handwoven Jute Area Rug 5'x8' — Natural, Low ½\" Profile, Durable","description":"\u003cstrong\u003enuLOOM Ashli is a handcrafted 5' x 8' solid jute area rug that brings natural texture, everyday durability, and effortless neutral style to any room.\u003c\/strong\u003e\n\n\u003cp\u003eThis handwoven rug is made from 100% jute by skilled artisans in India, offering a warm, organic foundation for living rooms, bedrooms, dining areas, hallways, and entryways. Its neutral tone and low ½-inch profile allow it to layer well with other carpets or sit neatly under furniture and doors. Natural fiber variations mean each piece carries unique color and weave characteristics, creating an authentic, handcrafted look that complements coastal, farmhouse, boho, rustic, and modern interiors.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the Ashli rug hold up in high-traffic rooms?\u003c\/h3\u003e\n\u003cp\u003eThe tightly woven jute construction delivers strength and resilience suited to busy households. While naturally softer than synthetic rugs, its dense weave tolerates frequent foot traffic and everyday use without losing form.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDurable 100% natural jute fibers resist wear in living rooms and entryways\u003c\/li\u003e\n  \u003cli\u003eLow ½-inch thickness keeps the rug stable under furniture and doors\u003c\/li\u003e\n  \u003cli\u003eHandmade weave minimizes shedding when trimmed and maintained\u003c\/li\u003e\n  \u003cli\u003eRecommended rug pad enhances grip and prolongs life\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of maintenance does a jute rug require?\u003c\/h3\u003e\n\u003cp\u003eJute is low-maintenance: regular vacuuming on a low setting removes dirt and debris, while spot-cleaning handles spills. Because plant fibers can sprout loose ends, occasional trimming with scissors keeps the surface tidy without damaging the weave.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVacuum gently—avoid beater bars to preserve texture\u003c\/li\u003e\n  \u003cli\u003eSpot clean with mild detergent and water for small stains\u003c\/li\u003e\n  \u003cli\u003eTrim loose fibers rather than pulling to maintain appearance\u003c\/li\u003e\n  \u003cli\u003eUse a rug pad to reduce slipping and protect flooring underneath\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this rug suit my decor style and layering plans?\u003c\/h3\u003e\n\u003cp\u003eThe Ashli’s neutral, earthy palette and subtle texture make it a versatile base layer that complements many decorating directions. It pairs especially well with patterned or vintage rugs for a layered look, or stands alone as a calming natural anchor in minimalist rooms.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks with boho, coastal, farmhouse, rustic, and modern interiors\u003c\/li\u003e\n  \u003cli\u003eIdeal for layering over low-pile rugs or under furniture groups\u003c\/li\u003e\n  \u003cli\u003eUnique handmade variations add visual interest and warmth\u003c\/li\u003e\n  \u003cli\u003eNatural tone provides a neutral backdrop for colorful accents\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAre there pets and safety considerations with a jute rug?\u003c\/h3\u003e\n\u003cp\u003eJute’s sturdy fibers are well suited for pet-friendly homes, but like all natural rugs, they can show wear from claws and heavy paw traffic. Using a non-slip pad and trimming any loose fibers keeps the surface safer and more comfortable for animals and people alike.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePet-hardy weave resists everyday activity and light scratching\u003c\/li\u003e\n  \u003cli\u003eNon-slip pads prevent movement and protect floors from scratches\u003c\/li\u003e\n  \u003cli\u003eSpot-clean immediately after accidents to reduce staining\u003c\/li\u003e\n  \u003cli\u003eTrim sprouted fibers to avoid chewing or tugging by pets\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this rug for? The nuLOOM Ashli Natural Solid Handwoven Area Rug is ideal for shoppers seeking an eco-conscious, handcrafted floor covering that brings organic texture and neutral warmth to a room. It’s a good match for homeowners and renters who want a versatile, low-profile rug that layers well, suits high-traffic areas, and requires straightforward care. If you value artisanal character—subtle color and weave variations—and want a durable natural-fiber option that complements a wide range of styles, the Ashli rug is a practical, stylish choice.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the Ashli rug washable?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The Ashli is spot-clean only; vacuum regularly. Avoid machine washing to protect the jute fibers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need a rug pad with this jute rug?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. A non-slip rug pad improves safety, reduces wear, and protects both rug and floor.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"nuLOOM","offers":[{"title":"Default Title","offer_id":49216435814619,"sku":"B01HDWAME6","price":252.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/1188\/3483\/files\/nulum-ashli-front-packaging.jpg?v=1788410622","url":"https:\/\/homelypantry.co.uk\/products\/nuloom-ashli-handwoven-jute-area-rug-5x8-natural-low-profile-durable","provider":"The Homely Pantry","version":"1.0","type":"link"}