{"product_id":"nuloom-daniela-5x8-natural-jute-flatweave-rug-handwoven-durable-texture","title":"nuLOOM Daniela 5'x8' Natural Jute Flatweave Rug — Handwoven, Durable Texture","description":"\u003cp\u003e\u003cstrong\u003eThe nuLOOM Daniela is a 5'x8' handwoven flatweave rug made from 100% natural jute for durable, textured grounding in living spaces.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHandcrafted in India from plant-based fibers, this nuLOOM Daniela rug brings organic texture and warm, neutral tones to a room without overpowering existing decor. Its flatweave construction and medium pile deliver a tactile surface that’s sturdy yet comfortable, making it suitable for everyday rooms where you want natural character and long-lasting performance.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this rug change the feel of my room?\u003c\/h3\u003e\n\u003cp\u003eThe Daniela rug introduces an earthy, tactile layer that softens hard floors and visually anchors furniture groupings. Its neutral color and subtle handwoven texture add depth without competing with patterned pieces or wooden finishes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAdds natural warmth and visual interest to living rooms and bedrooms\u003c\/li\u003e\n  \u003clibalances modern or farmhouse styles with a neutral base\u003e\n  \u003cli\u003eFlatweave profile keeps the room feeling casual and open\u003c\/li\u003e\n\u003c\/libalances\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this rug durable enough for daily family life?\u003c\/h3\u003e\n\u003cp\u003eYes—jute fibers are known for toughness and the Daniela’s handmade dense weave resists wear in frequently used areas. While jute is naturally hard-wearing, it performs best in low-to-medium moisture spaces and with routine care.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHandwoven 100% jute construction stands up to regular foot traffic\u003c\/li\u003e\n  \u003cli\u003eMedium pile provides texture without excessive shedding\u003c\/li\u003e\n  \u003cli\u003eBest placed in living rooms, dining rooms, hallways, or bedrooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I care for and clean this jute flatweave?\u003c\/h3\u003e\n\u003cp\u003eMaintenance is simple: vacuum regularly with a suction-only setting and address spills quickly by blotting; avoid soaking the rug. For deeper cleaning, consult a professional upholstery cleaner experienced with natural fiber rugs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRoutine vacuuming prevents dirt build-up in the weave\u003c\/li\u003e\n  \u003cli\u003eBlot spills immediately—do not rub or saturate\u003c\/li\u003e\n  \u003cli\u003eUse a rug pad to reduce slipping and extend lifetime\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this rug work under furniture and for layering?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely—the 5'x8' size is versatile for medium rooms and pairs well beneath coffee tables, sofas, or dining tables with smaller seating sets. Its flatweave profile also makes it an excellent foundation for layering other rugs to create curated, textured looks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e5'x8' fits many living rooms, bedrooms, and dining areas\u003c\/li\u003e\n  \u003cli\u003eIdeal as a base for a bolder patterned rug layered on top\u003c\/li\u003e\n  \u003cli\u003eUse a rug pad to keep layered rugs even and secure\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The nuLOOM Daniela Natural jute rug suits anyone seeking an eco-minded, handcrafted foundation piece that combines rustic charm with everyday durability. It’s a good match for households wanting a neutral, textural rug—especially those decorating boho, farmhouse, coastal, or contemporary spaces who prefer natural materials and an artisanal look.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the nuLOOM Daniela rug pet-friendly?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its durable jute weave withstands regular foot traffic and pets, though quickly blotting spills and using a rug pad is recommended.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this rug in the kitchen or bathroom?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Avoid high-moisture rooms. The Daniela performs best in dry to moderate humidity areas like living rooms, bedrooms, and hallways.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"nuLOOM","offers":[{"title":"Default Title","offer_id":49216566395099,"sku":"B003YP3TK6","price":268.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/1188\/3483\/files\/nuloom-daniela-front-view.jpg?v=1788412839","url":"https:\/\/homelypantry.co.uk\/products\/nuloom-daniela-5x8-natural-jute-flatweave-rug-handwoven-durable-texture","provider":"The Homely Pantry","version":"1.0","type":"link"}